Brand Center | TANCHES.GG
[ BRAND CENTER ]

Our mark, your toolkit.

Official logos, colors, and type for partners, districts, press, and sponsors. Download what you need and follow the guidelines below to keep the brand consistent across screen and print.

Download Brand Kit ZIP · 11 LOGOS · SVG + PNG · 2.1 MB
01 THE STORY

From TanChes to TANCHES.GG.

TANCHES.GG didn’t start as an esports company. It started as the IT partner schools, cities, and businesses already trusted. The red seal became the lion.

1998
TANCHES · S.M.A.R.T IT SOLUTIONS Tanaz and Chesley Choudhury found TanChes. Enterprise networks, infrastructure, and support for the public sector.
Today
TANCHES.GG · ESPORTS VERTICAL OF TANCHES GLOBAL The same team and 28 years of infrastructure, now designing, building, and running esports programs.
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02 WHY A LION
TANCHES.GG lion mark CCHESLEY TTANAZ

The lion was never random.

It carries our history, what we believe about students, and the kind of partner we want to be.

01

The lion was always ours.

The lion has been a quiet symbol inside TanChes for years, part spirit animal, part reminder of how we want to show up. Putting it at the center of TANCHES.GG carried that history forward into everything we build next.

02

Choosing to lead.

Esports is a crowded field, full of gear and promises. We didn’t want to be one more voice in it. The lion is our commitment to lead from the front, stay accountable, and keep showing up long after install day.

03

Cubs learn through play.

Young lions learn everything through play: timing, focus, how to move as a team. Students do too. Game-based learning isn’t a shortcut around real skills. It’s how a lot of them get built.

04

Raising leaders.

For many students, esports is the first time they captain a team, call a play, or run a broadcast. The lion is who we hope every student becomes: someone who leads on the screen and off it.

05

Guarding the den.

Lions protect their young. We build safe, supervised, well-run spaces, from network security to coach training, so families and administrators can trust the room their kids walk into.

[ ONE MORE THING ] There’s a hidden T and C in the mark, for Tanaz and Chesley Choudhury, the founders of TanChes. {{ tcHint }}
03 LOGOS
SVG FOR PRINT · PNG FOR SCREEN
{{ g.title }} {{ g.note }}
{{ a.name }} {{ a.bgLabel }}
{{ a.name }} {{ a.use }}
04 USAGE
½ ICON Lockup with clear space

Give it room.

Keep clear space around the lockup equal to at least half the icon’s height on all sides. Never crowd it with text, edges, or other marks.

120pxMIN WIDTH · SCREEN
1 inMIN WIDTH · PRINT

Below the minimum, use the icon on its own.

✓Do
Full color on near-black
Full color on white
One-ink white on photography
✕Don’t
Stretch or distort
Rotate or tilt
Place on clashing color
Use the black version on dark
Recolor the mark
Add shadows or effects
05 COLOR
CLICK A SWATCH TO COPY

One electric idea.

The flame-to-violet spectrum is sampled from the mark and sits against deep, cool near-black. Use it on one focal element per view so it always lands.

SPECTRUM · LINEAR-GRADIENT 105° · #F53F1D → #C92FD1
Neutral ink Cool and near-black. Never warm gray, never pure #000 surfaces.
06 TYPOGRAPHY
DISPLAY & UI300–800
Sora Aa Bb Cc Dd Ee 0123456789

Geometric, confident, modern. Everything from hero headlines to body copy.

Get Sora on Google Fonts →
LABELS · STATS · DATA400–600
Mono [ OVERLINE ] · 68% WIN RATE

JetBrains Mono. All-caps with wide tracking for kickers and tags, paired with large Sora headlines.

Get JetBrains Mono on Google Fonts →
DISPLAY · 88 / 700Compete
H1 · 38 / 700Build the platform
H3 · 24 / 600Subsection title
BODY · 16 / 400The quick brown fox runs the program.
MICRO · 11 MONOOVERLINE LABEL
Need a format that isn’t here? Co-branding, press, and sponsor requests go straight to our team.
contact@tanches.gg
COPIED {{ toast }}